…in South Africa

I don’t read a lot, but when I do, I read mostly “how to” stuff, and I just started reading a bit of Guy Kawasaki‘s blogging lately. He was one of the very first evangelists of the Mackintosh Way. He helped to spread the word, that there was more to life – for people who wanted to use computers – than MS Dos and that PCs could be user-friendly. He and the other folks in the Mac division at Apple Computers must have been onto something, look at Apple today.

Anyway this whole reading thing has warmed up my brain, and I am starting to question whether the lessons learned by Apple and their ignores can’t somehow translate to the cycle industry. Do people really just need a better experience, or is it still all about price? Can you grow your user base, or customer base in our case, by creating trends, instead of just going with them? What is the next curve and should we go looking for it, or just keep fighting it out on the one we are on.

And – I guess – most importantly for me: Will South Africans take to new thinking? More to come…